Insourcing vs. Outsourcing your Marketing: What’s Right for you?
Updated: Mar 2, 2022
Are your in-house teams struggling to meet deadlines? As a business owner, are you running out of time in your day? It may be time to outsource marketing tasks to a third-party specialist. With that being said, outsourcing is an important decision, and finding the right third-party partner is crucial for your success.
First of all, what is outsourced marketing?
Outsourcing is the practice of hiring outside specialists to perform certain marketing tasks. According to a recent Deloitte study, the main reason why businesses decide to outsource is to reduce operating costs. Companies also resort to outsourcing to elevate the way they do business, be more flexible, and improve their overall speed to market.
There are three main outsourcing routes you can take:
Outsource your marketing in full
Keep all of your marketing in-house
Use a combination of in-house and outsourced marketing
The route that’s right for you will be determined by your budget, the experience of your current in-house team, and the projects that fit what you’re hoping to accomplish. In this blog, we’ll take a look at the advantages of outsourcing your marketing efforts, and which projects or tasks might be best-suited for your business to outsource instead of handling on your own.
The Advantages of Outsourcing Marketing
Reduced costs: Maintaining a salaried in-house marketing team or specialist can be expensive, and oftentimes unnecessary. Recent studies have shown that businesses can save up to 70% on workflow costs by outsourcing their marketing projects.
New perspectives: For your marketing efforts to be effective, they need to be innovative and engaging. By outsourcing your marketing, you can connect with marketers that specialize in staying on top of the latest trends. From customer purchasing behaviors to social media trends, outsourcing your marketing will allow you to be ahead of the curve.
Time efficiency: As a business owner, managing daily operating tasks takes time and focus as a business owner. For example, some of our clients at Marketing Ave free up to 20-30 hours per week by outsourcing their marketing, so they have more time to focus on their day-to-day operations.
What can you Outsource?
If you’re not sure which route works best for your business, consider reaching out to a consultant (like us!) to explore which plan can help you transform your marketing efforts. Let’s dive into a few different aspects of your overall strategy where you might consider hiring a third-party to do the heavy lifting.
Having an online presence is important in reaching your customers, and promoting your brand. Whether you need a new website or help to enhance your current site, we’re happy to help!
Social Media Marketing
Did you know that 58% of consumers visit your social profiles before they visit your website? Being on the right platforms, with the right message to connect with your customers and potential audience is critical in increasing sales and awareness.
Search Engine Optimization (SEO)
SEO is one of the most common strategies in digital marketing. By optimizing your website, you will increase traffic, and convert visitors into customers.
Businesses that have an easily recognizable, consistent brand presence allows customers, and potential customers to choose your products and services over your competitors.
Videos help viewers retain 95% of a message when they watch the content, compared to 10% when reading the content. Visually promote your products and services by engaging your customers with easy to view, easy to share videos.
For a full list of marketing services that you can outsource, click here.
Every business, regardless of size or industry, deserves a marketing strategy that’s custom for its unique challenges. Some may find that outsourcing their marketing in full is efficient, while others may prefer to keep some items in-house. With an experienced, personalized third-party agency to guide you every step of the way, you’ll be able to accomplish your marketing goals without overspending or committing to long-term contracts.
If you’re not sure which route works best for your business, consider reaching out to a consultant (like us!).